Important questions would surround topics such making the desired eating and exercise behaviors easier and understanding health and nutrition facts. I am unaware of any other methods they used, though some commonly employed methods for this sort of initiative would include listening sessions, public forums, interviews with target groups, and focus groups. To gather information, the Health Department looked to the statistics they already had on file concerning obesity rates in Puerto Rico, as well as the statistics on leading causes of death. COLLECT INFORMATION FROM THOSE WHO BENEFIT FROM AND CONTRIBUTE TO THE SOCIAL MARKETING CAMPAIGN. This project was created by the Department of Health, which felt as though the problem was so widespread that it was necessary to come up with the resources needed for the campaign, including time, personnel, and funding. The object of this campaign was to change behavior and the outcomes of those behaviors significantly and in a way that would have lasting impacts. The aim of this campaign was to reach as large a segment of the total population of Puerto Rico as possible. DECIDE WHETHER TO CONDUCT A SOCIAL MARKETING CAMPAIGN. To combat this epidemic, the Department of Health in Puerto Rico developed the program Salud te Recomienda, which means health recommends you. These illnesses are directly associated with unhealthy life styles and poor nutrition. The most prominent causes of death include cardiovascular disease, arterial hypertension, diabetes, and heart disease. With these high rates of overweight individuals and physical inactivity, Puerto Rico has seen alarming increases in chronic disease mortality. Also in 2001, roughly 47 percent of adults did not engage in the recommended amount of physical activity (30 minutes five times a week). Context: In 2001, more than 60 percent of Puerto Rico’s population was overweight or obese.
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